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General enquiries
[email protected]
| Drop us an email
Sales and business
+351 934 786 974
| National mobile network call (PT)
General informations
+351 234 100 049
| National landline call (PT)
Follow us
5 Ways to Humanise Brands
marketing | 23 Feb. 2024
Brands' online presence has increased, especially when it comes to social networks. As a result, users have become more selective with the content they view on the networks.

 

Nowadays it's not enough to have a good image and captivating copy, although this is still a big factor when it comes to attracting customers' attention. They don't want to be bombarded with commercial, sales-focused content, quite the opposite, they want to receive content that makes sense to them, with which they can identify. The humanisation of brands is the way companies communicate and relate to their audience, generating a feeling of closeness, authenticity and empathy.

 

1. Show who's behind the brand

  • What are your cultural values? 
  • What is your purpose?

 

 

2. Tell stories

  • Create and tell authentic stories that make customers identify with you. 
  • Tell stories that move, that grab, that make them laugh or cry. 

 

 

3. Listen to your customers

  • Talk to them, use simple, direct and informal language.
  • Solve your customers' problems quickly.

 

 

4. Speak your customers' language

  • ​​​​​Create communities.
  • Invite users to generate content.
  • Use inclusive and diverse language.
  • Remember, aim for your customers' interests and not your own.
  • Show gratitude and recognition to your customers. Ex. loyalty programmes, discounts, gifts...

 

 

5. Be authentic

 

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