The Port of Aveiro’s rebranding respected the essence of this centuries-old organization, which boasts a legacy of over 212 years of history. With the desire to mark a turning point and position the institution on an international level, the new identity evokes the quest for direction and purpose through elements such as the North Star, the astrolabe, and the lighthouse, here brought together to create a meeting point, the intersection between history and the future. This imagery reinforces the institution's foundations, based on cooperation, industry, and sustainability, while embracing the innovative and technological profile of a modern and differentiated port that desires to be closer to the community.

An innovative and sustainable stand that responds to the University of Aveiro's challenge for its presence at Qualifica (in Porto) and Futurália (in Lisbon), the two largest national education and training fairs. In the shape of a stylized tree and 8 meters high, this is a light and absolutely unique space made from 90% recycled cardboard with FSC® certification, a seal that guarantees the responsible origin of the materials. In addition to its distinctive design, the stand makes the visiting experience memorable with sustainable and creative brand activations. We focused on digitalization to reduce the ecological footprint by using interactive displays, Instagrammable spots and LED lighting.