The evolution of Farmácia Nova da Maia brought with it a renewed experience of proximity, comfort, and modernity. The move to a larger, brighter, and more contemporary space highlighted the need to align the visual identity with this new reality. We developed a brand refresh that preserved its essence while redefining its visual presence. The intervention focused on creating a lighter, more human, and welcoming visual language through the refinement of the color palette, the balance of graphic elements, and the alignment of the identity with the real experience of the space.

The 3rd edition of FFONSECA DAY, under the theme of Artificial Intelligence, took place at the Aveiro Congress Centre and gathered more than 400 participants. Critec provided LED screens for the main stage and the hall of the technical session area, facilitating the presentations and lectures. FFONSECA reinforced its forward-looking vision, focused on progress and innovation, with an event that showcased technical sessions on AI solutions and the exchange of disruptive ideas capable of shaping the future of the industry. The day also featured a keynote by Manuel Dias, a member of Microsoft's executive board, on the theme “Generative Artificial Intelligence: The Future of Creativity and Innovation.”