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[email protected]
| Drop us an email
Sales and business
+351 934 786 974
| National mobile network call (PT)
General informations
+351 234 100 049
| National landline call (PT)
Follow us
Size guide for social media 2024
digital marketing | 16 Feb. 2024

Each social network has its own rules and defines the ideal size for its image and video posts. That's why knowing the image and video sizes of the world's main social networks is essential, so you can get the best results from each of your posts.

 

Size guide

 

Facebook

Profile picture: 2048x2048px (recommended minimum 761x761px).

 

Personal profile cover: 2050x780px (recommended minimum 851x315px).
Dimensions displayed on desktop 820x312px and 640x360px on smartphones.

 

Page cover: 1958x745px.

 

Group cover: 1640x922px.

 

Event page cover: 1000x524px.

 

Tamanhos para facebook 01

 

Publicação de imagens

Square image: 2048x2048px (recommended minimum 492x492px).

 

Portrait image: 1364x2046px (recommended minimum 492x738px).

 

Image with link: 1200x628px.

 

Carousel image: 1080x1080px.

 

Video: 1080x1080px.

 

Stories: 1080x1920px.

Tamanhos para facebook 02

 

Instagram

Stories: 1080x1920px.

 

Square image: 1080x1080px.

 

Horizontal image: 1080x566px (maximum 566px so the image isn't cropped).

 

Vertical image/portrait: 1080x1350px (maximum 1350px so the image isn't cropped).

 

Reels: 9:16 aspect ratio (these videos must have a maximum resolution of 1080p, a maximum weight of 4GB and a maximum duration of 90 seconds).

 

Profile photo: the aspect ratio will be 110x110px or 180x180px. The ideal size should be much larger to avoid low pixels.

 

Instagram adverts

 

 

Square image: Max. 1936x1936px (recommended minimum 600x600px)

 

Horizontal image: Max. 1936x1936px (minimum 600x315px)

 

Vertical image/portrait: Max. 1936x1936px (minimum 600x750px)

 

Video: 1:1 (square); 1.9:1 (horizontal); 4:5 (vertical/portrait). Maximum weight 4GB, 12' seconds

Tamanhos de imagens para instagram

 

Linkedin

Profile photo: 400x400px.

 

Personal profile cover: 1584x396px.

 

Company logo: 300x300px.

Page cover: 1128x191px.

 

Square images: 1200x1200px.

 

Linked images / adverts: 1200x627px.

 

Video: Recommended size 1920x1920px. Maximum length between 10 and 15 minutes. Maximum weight 5GB.

 

Tamanho de imagens para linkedin

 

Youtube

Profile picture: 800x 800px.

 

Profile cover: 2560x1440px.

 

Video thumbnail: 1280x720px.

 

Video advert: 1920x1080px.

 

Horizontal screen advert: 300x600px

 

Tamanhos para Youtube

 

Pinterest

Profile picture: 720x720px.

 

Profile cover image: 800x450px.

 

Thumbnail: 200x200px.

 

Pins - Recommended: 1000x1500px.

 

Pins - Feed: 600x600px.

 

Video: 1090x1920px.

Tamanho de imagens para Pinterest

 

Twitter / X

Profile picture: 400x400px.

 

Profile cover: 1500x500px (although it also supports 1024x280px).

 

Square images: 1600x900px (maximum 5MB for both photos and GIFs).

 

Horizontal images: 1600x900px.

 

X cards / linked images: 1200x628px.

 

Video: 1200x1200px ou 1600x900px. Maximum duration 140 seconds. Maximum size 512MB.

Tamanhos para Twitter

 

WhatsApp

Profile picture: 192x192px.

 

Chat thumbnail: 600x600px.

 

Estado (image or video): 1080x1920px.

Tamanhos de imagens para Whatsapp

TikTok

Profile picture: proporção 1:1, aceita JPG, JPEG e PNG. O tamanho do arquivo tem de ser menor ou igual a 50KB.

 

Video: 9:16 or 16:9 aspect ratio, the resolution must be 540x960px, 640x640px or 960x540px.TikTok accepts MP4, MOV, MPEG, 3GP and AVI.

 

Video ads: duration between 5 and 60 seconds (Tiktok usually suggests videos between 9 and 15 seconds), with a bit rate greater than or equal to 516 kbps and a maximum weight of 500MB.

Tamanhos para TikTok

 

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