design of information: the importance of infographics

The amount of information and data, nowadays, is increasing at a great speed.
One of the solutions to somehow trying to combat this data and knowledge chaos is to use our vision as a tool for interpretation and match images with data / facts.

Only with our vision we can make connections, create patterns and connect several different information.

In this way, we are more dynamic and autonomous throughout the process of data analysis. Therefore, we can choose the type of information or the depth of the information on a particular topic and classify what is or not important to us.

With to much information, there is a need to compare the data. David McCandless has decided to transform complex data that we see in the news into something visual, with recourse to comparison and framing.

We conclude that the understanding is intrinsically linked to visuality and the relationships we can make depending on the context in which it is inserted.

In this way, to understand and fix the knowledge, we must have a context and at this moment this is really important. These visual solutions are called infographics or informative maps.

Matching and comparing data can be the key to change behaviors, mentalities, and thus growing and harnessing knowledge for the evolution of everything around us, in a planned and organized way.

Infographics and Mental Maps

The infographics allow the compression of information and knowledge in a shorte, clean and attractive space. A complex Information it easier to understand with infographics. If we used the traditional methods (books with enough descriptions and, occasionally, some symbolic images) we would take a longer time to understand.

Information design is not new. From the earliest days to the present day, humans use graphic representations to clarify or record the information.

The paintings in the caves, the illustrations of the trees that began with the Tree of Porphyry - also known as the oldest tree of knowledge.

These were followed for the communication of concepts, ideas, religions - the Tree of Virtues and Vices. And the representation of consanguinity and genealogy - Family Trees.

Trees were the main diagram chosen, for their symmetry, simplicity and balance. But today we face much more complex challenges that can not be explained through the trees.

By the eighteenth or nineteenth century, these diagrams evolved and became more attractive, utilizing somewhat different and improved visual resources. When Darwin wrote the book “The Origin of Species” , it was based on a diagram to better explain the theory of evolution, in other words, a picture summarizes what he defends throughout the book.

At this time knowledge is increasingly a network. And, Darwin's previous example for scientists today is no longer "The Origin of Species" for "The Web of Life", which includes the bacterias that are interconnected with each other and with other species.

Exponential of data

More data allows you to see things, see them better and in a new and different away.

But in an increasingly technological world, where the amount of information available is increasing, as well as the density and lack of time to interpret it, it becomes chaotic to coordinate complexity. Disorder emerges in the face of the data overload with which we are bombed.

We seek the liberation of only verbal language, where our mind feels trapped and lost.

The entry to a more visual world gives us freedom for the holistic, in a more synthetic and dynamic way; through graphs, ideas and even invisible processes (Hansen, 2000).

With the infographics, the design makes the information less dense and more appealing, also makes that the amount of information retained is larger and for a longer time.

As longer we can keep that knowledge, faster we can evolve as a civilization.

Below, we see an emblematic example of how we use information design and often disregard it. In this particular case, if we had to read texts about the routes on the trains of the London Underground, we would certainly take longer to interpret it than to make the journey itself.

Information design in companies

There are infographies, more or less complexed or appealing. We all know the diagram in the company where we work, which usually begins by the company's owners until the role of each of the workers. If we are aware, we notice the amount of information that is forced on us every day, and also the amount of solutions that we have around us.

Have you thought about the utility of these applications to your business? It is possible to transform the excess of textual information into something appealing, clear and understandable..

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Sónia Marques


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