about us


creative agency

critec was established in 2003
in águeda, central portugal.

Our activity focuses on brand activation through branding and advertisement services and technological communication products. We provide services to different business sectors and our biggest clients apart from the public sector are ceramics, hardware, cycling, commerce and service companies.

We have a team of more than 15 professionals, with skills in areas such as marketing, design, programming, digital marketing, copywriting, photography and video. We present innovative and high quality solutions imbued with strategic and tactile reasoning. Designers, programmers, copywriters and technicians daily materialize software and hardware masterpieces for you. We complete ourselves.

We’re all creative people and we’re all passionate about what we do.

you never ask too much.
we never deliver too little.

More than brands, we design brand experiences. Communication is our core business. We value design and technology experience to create memorable brands.

We sell, rent, manage and develop diverse technological products such as LED panels, touch-screens, transparent displays and other technological products for brand activation and communication.

15 anos critec

you win.
we win.

Weak and fleeting relations are neither economical nor efficient. Conquering a client is difficult; keeping them is a challenge. That’s why we are committed and loyal. We are ambitious and want to grow with you.

During our career we have been awarded several prizes, namely the Innovation Prize by the Trade Association of Águeda and the Lusophone Creativity Prize for the work carried out within "Projeto 5" and "AgitÁgueda Urban Art".

We were present at Websummit 2018 as Alpha project with our Augmented Reality App ARt. We were also invited to Google DevFest Lisbon to present our brand tech solutions.

prémios lusófonos da criatividadeGDG Lisboawebsummit
paulo barrocas
founder & executive officer
bruno vide
founder & executive officer
ricardo vidal
founder & account manager
luís fonseca
jorge teixeira
digital marketing manager
carina mota
ivo hoogveld
marina leitão
office manager
liliana silva
account manager
léo ferreira
web developer
filipe nascimento
web developer
hugo nunes
project manager
mario menitra
sónia marques
artur vidal
web developer

we carry out a multidisciplinary work
which harmoniously combines technique with aesthetic,
so as to offer our clients high quality and added-value products.

common sense
is not common at all.
be remarkable.
Society is no longer what it used to be…
Targets are becoming more and more diverse,
mass markets are becoming scarcer.
We are aware it is not possible to please everyone.

However, it is possible and essential
– so we think – to be extraordinary for some.
There is no better strategy than captivate
and dedicate to the right people.

We think of smart and charismatic solutions
so that your brand can evolve within your
market, which is going to feel your passion
and be your best ally.
are you a passenger
or a driver of change?
In this disruptive world we pay attention
to novelty in the technological communication markets.
Innovation drives us, it is in our blood, and we apply
our experience in software and hardware.

We love challenges and we want you to suggest us
something we have never done.
Surprise us or let us surprise you.

Who doesn’t like surprises anyway?
stand up to your dreams.
exceed your expectations.
We make dreams come true. Dreams guide life
and brands guided by dreams have much greater
potential than the purely rational ones.

We are an active part for our clients’ objectives.
We give that little extra that makes all the difference,
that generates passion.

If something doesn’t cause emotions,
it’s not done well.


side by side.
how far can we go?

We’re market driven and commited to nurture trust with our stakeholders. Our presence in diverse markets and trade-shows allow us to approach any kind of project with confidence and professionalism.

agitágueda _ águeda bons sons _ tomar cersaie _ bologna cevisama _ valencia clicka 6 _ universidade da beira interior emaf _ porto eshow _ madrid eurobike _ friedrichshafen expofacic _ cantanhede exponoivos _ aveiro feira da vinha e do vinho _ anadia ficavouga _ sever do vouga google developer group devfest _ lisboa house of pets _ lisboa imba _ águeda insights-x _ nuremberg integrated systems europe _ amesterdam national geographic exodus aveiro fest _ aveiro paperworld _ frankfurt pigo _ albergaria-a-velha portugal mxgp _ águeda spielwarenmesse _ nuremberg techdays _ aveiro tedx _ aveiro tektónica _ lisboa veteco _ madrid websummit _ lisboa world cycling forum _ porto.